Right Target, Right Action & Right Timing !!!
In general, the process of developing marketing strategy begins with a scan of the business environment both internal and external, which includes understanding strategic constraints. It is generally necessary to try to grasp many aspects of the external environment, including technological, economic, cultural, political and legal aspects. Goals are chosen.
Then a marketing strategy or marketing plan is an explanation of what specific actions will be taken over time to achieve objectives, although as the speed of change in the merchandising environment quickens, time horizons are becoming shorter.
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